The Price Gouging Prevention Act of 2025 is designed to make price gouging illegal and strengthen the Federal Trade Commission's (FTC) ability to combat unfair pricing practices, particularly during emergencies or market disruptions. The primary aim is to protect consumers from excessive price increases that can occur in such situations. The Act clearly defines price gouging as the practice of selling goods or services at excessively high prices, regardless of the seller's position in the supply chain.