The main purpose of this legislation, known as the "End Prescription Drug Ads Now Act," is to prohibit drug manufacturers from advertising their products directly to consumers. This includes all forms of advertising, such as television, radio, print media, and especially social media. The goal is to reduce the influence of direct advertising on consumer behavior and health decisions. Key provisions of the law include a clear ban on direct-to-consumer advertising for drugs that have been approved or licensed by federal health authorities.