The purpose of the Click to Cancel Act of 2025 is to make a specific rule from the Federal Trade Commission (FTC) about canceling subscriptions easier to enforce and follow. This rule, known as the "Negative Option Rule," aims to protect consumers by ensuring that businesses provide a straightforward way for customers to cancel subscriptions or services they no longer want. Key provisions of this legislation include the formal adoption of the FTC's rule from November 2024, which requires companies to allow consumers to cancel subscriptions with the same ease as they signed up for them.