The main purpose of this legislation is to regulate the display of names at the White House. It aims to prevent unauthorized displays, ensuring that any name or branding displayed in this prominent location receives proper approval from specific government officials. The key provisions of the legislation state that any permanent or semi-permanent display of names, whether they belong to individuals, corporations, or other entities, is prohibited unless it has been approved by the Speaker and the Minority Leader of the House of Representatives, along with the Curator of the White House.