The Junk Fee Prevention Act is designed to protect consumers from excessive and hidden fees that can arise during the purchase of goods and services, particularly in industries like telecommunications, airlines, and ticket sales. The legislation aims to enhance transparency in pricing, ensuring that consumers are fully informed about the total costs they will incur before making a purchase. Key provisions require businesses, known as "covered entities," to clearly display the total price of goods or services, including any mandatory fees, at the point of advertisement and sale.