The main purpose of the Spot the Fakes Act is to ensure that any content created by artificial intelligence (AI) is clearly labeled as such. This is intended to help people identify AI-generated material, which can include videos, images, audio, and text. The goal is to promote transparency and prevent confusion about the origin of content, especially as AI technology becomes more prevalent. Key provisions of the Act require that anyone who owns or controls AI-generated content must label it as AI-generated.