The purpose of this legislation is to formally establish the Federal Trade Commission's (FTC) negative option rule as law. The negative option rule is designed to protect consumers by ensuring that businesses cannot automatically renew subscriptions or services without clear consent from the consumer. This aims to enhance consumer rights and prevent companies from taking advantage of individuals through misleading practices. Key provisions of this legislation include the codification of the existing negative option rule, which means that the rule will now have the full force of law.