The NO FAKES Act, officially known as the "Nurture Originals, Foster Art, and Keep Entertainment Safe Act of 2026," aims to protect individuals' intellectual property rights concerning their voice and visual likeness, particularly in digital formats. As digital technology advances, the creation of digital replicas has become prevalent, prompting the need for legislation that ensures individuals retain control over how their likenesses are used, thereby safeguarding the rights of creators and their heirs.